Clients who work with an experienced, professional Life or Business Coach report many benefits. A study conducted by the International Coach Federation reported the following on why people work with coaches and what some of the benefits were:
Role of Coach
By far, most coaching clients pay their coach to be a sounding board - to really listen to them and give honest feedback. Clients, who could select as many choices as were applicable, characterized the role of their coach as the following:
- Sounding board: 84.8%
- Motivator: 78.1%
- Friend: 56.7%
- Mentor: 50.5%
- Business consultant: 46.7%
- Teacher: 41.0%
- Taskmaster: 30.5%
- Spiritual guide: 29.5%
- Other: 13.3%
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“If Sue Stebbins handed out degrees I would proudly display it next to my Harvard MBA.The ‘post graduate’ Creative and Motivational
Training has had practical and significant benefits for me and my clients."
~ Jeff Brodlieb, Director
PAS Associates - Management Consultants |
Coaching Issues
Most clients turn to their coach for help on time management as well as career guidance and business advice. To a lesser but still significant extent, they seek coaching on relationships, family, wellness and spirituality. Clients, who could select as many choices as were applicable, said they work with their coach on the following issues:
- Time management: 80.5%
- Career: 74.3%
- Business: 73.8%
- Relationships/Family: 58.6%
- Physical/Wellness: 51.9%
- Spiritual: 51.0%
- Personal: 45.2%
- Goal-setting: 39.5%
- Financial: 38.1%
- Creativity: 11.0%
- Other: 01.4%
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"Sue, I can't believe it -- but after our session where I was struggling with the loss of two
important clients - I got three new clients
at TWICE the amount of money that I was making with my 'old clients'. You helped me to focus my intention that I could have
that -- I am beyond Grateful - you have changed
my whole concept of reality."
~ JK- Architect |
Results of Working With a Coach
The outcomes that clients most often attribute to their coaching are a higher level of self-awareness and self-confidence, a more balanced life, smarter goal-setting and lower stress levels. Clients reported experiencing the following outcomes as a result of working with a coach:
- Self-awareness: 67.6%
- Setting better goals: 62.4%
- More balanced life: 60.5%
- Lower stress levels: 57.1%
- Self-discovery: 52.9%
- Self-confidence: 52.4%
- Improvement in quality of life: 43.3%
- Enhanced communication skills: 39.5%
- Project completion: 35.7%
- Health or fitness improvement: 33.8%
- Better relationship w/ boss, co-workers: 33.3%
- Better family relationship(s): 33.3%
- Increased energy: 31.9%
- More fun: 31.9%
- More income: 25.7%
- Stopped a bad habit: 25.7%
- Change in career: 24.3%
- More free time: 22.9%
- Increased profitability of business: 17.1%
- Other: 15.3%
- Started new business: 12.9%
- Empowered employees: 11.0%
- Business turn around: 09.0%
- Change in residential location: 05.7%
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Thanks to “The Maven of Accelerated Results -
Sue Stebbins"
I shifted from a chaotic and overwhelmed approach
to my business and life - and got clear - energized and into a whole new rhythmn. That rhythmn and her Successwaves Process – has made it possible to generate a 30% increase in my Real Estate
sales without - the confusion - even in this market. I was able to let go of the frustration and
resistance
I used to experience as a chronic drag on my life,
and consequently on my income. If I can do it - anyone can. You owe it to yourself to work with this woman- if you want to get a handle on the complexity of these times.
~ PV, Real Estate Developer |
Value of The Coaching Investment
A landslide of 98.5% of coaching clients said their investment in a coach was well worth the money. * 70% of clients said their investment in a coach was very valuable:
- 28.5% said their investment was valuable.
- 1.5% said their investment in a coach had not been valuable.
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“Sue’s work is unparalleled in achieving long lasting results amid the the most complicated and stressful scenarious.”
~ Fortune 100 Sales and Marketing Executive |
Impact On Business
In business applications, the following benefits were recorded in a study conducted by Manchester Inc.

Over 500% ROI
In another study conducted by MetrixGlobal, LLC, the Return on Investment of coaching was calculated to exceed 500%. A summary of that study can be seen below.
Case Study on the Return on Investment
of Executive Coaching Prepared by:
Merrill C. Anderson, Ph.D.
MetrixGlobal, LLC
November 2, 2001
This executive briefing was excerpted from the final report of the study conducted at a Fortune 500 firm and is intended for the private use of MetrixGlobal clients and professional associates. Please contact Merrill Anderson, merrilland@metrixglobal.net, 515 278-0051, for additional information.
The Bottom Line: Coaching produced a 529% return on investment and significant intangible benefits to the business. Including the financial benefits from employee retention boosted the overall ROI to 788%. The study provided powerful new insights into how to maximize the business impact from executive coaching